Any savvy iPhone user is familiar with the instagram application, which allows for insta-photosharing with perks like filters, tags, borders and crops.
Hipsters have long used the app to snap ironic pics of their lattes or face-half-out-of-the-frame photos of vintage specs and angsty haircuts. However, the growing popularity of instagram (catapulted to web fame after a buzzy facebook purchase) has turned it into yet another journalistic resource. Hooray!
Shapiro frequently posts about his progress on instagram. He narrates the campaign with an insider’s perspective via pictures of airports, planes, tarmacs, campaign rallies and various hotels and restaurants.
One of my favorite of Shapiro’s shots is of Romney “taking Qs from the press on the tarmac in Miami.” The angle of Shapiro’s close-up not only offers insight into the daily life of a candidate and/or a reporter on the campaign trail, it also allows the viewer to closely inspect the state of Romney’s nose hair. Looking trim, Mitt.
Another of my favorites is this shot of Shapiro and Anne Romney as she hands out welch cakes on a flight. The giant video camera in the frame is a snippet of campaign life that isn’t normally glimpsed by the ‘common man.’
Plenty of other reporters, bloggers and brands use instagram to their advantage. (One of my favorite feeds is Nylon Magazine’s, which offers exclusive behind-the-scenes looks at shoots and events.)
Instagram’s metamorphosis from underground applet to photo-sharing staple is just another example of the vital role social media plays for news media outlets.